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In its 100th year, Hilton Hotel revealed it is on track to celebrate the 100th hotel milestone in Mexico by 2022. With several new deals this year and others in the works, Hilton plans to open approximately 10 hotels per year over the next three years, adding 30 new properties and more than 4,500 rooms to its existing portfolio of nearly 70 hotels in Mexico—the country with one of Hilton’s largest portfolios.
“As we continue expanding our robust portfolio in the Caribbean and Latin America, our team has strategically focused on growth opportunities in Mexico, as the country continues to welcome a record number of travellers,” said Juan Corvinos, VP of development, Caribbean and Latin America, Hilton.
“Today, Mexico represents Hilton’s fastest-growing destination in the Caribbean and Latin America, and we are excited to continue this momentum with both existing and new partners to bring the Hilton Effect to new destinations across the country and the CALA region.”
With seven of Hilton’s brands present in the country and 10 brands represented in its development pipeline, Hilton is further strengthening its portfolio across Mexico with brands spanning from focused-service and all-suites to full-service and luxury.
Adding to this, Hilton Hotels revealed that the luxury hotel chain is on track to open more luxury properties in 2019 than in any previous year of its 100-year history, with seven hotels expected to open by year’s end, across its luxury hotel brands: Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts and Conrad Hotels & Resorts. Hilton’s current and projected luxury openings in 2019, which join the 65 existing luxury properties:
*Waldorf Astoria: Waldorf Astoria Dubai International Financial Centre, Waldorf Astoria Los Cabos Pedregal and Waldorf Astoria Maldives Ithaafushi.
*LXR: The Biltmore, Mayfair in London and Zemi Beach House Resort & Spa in Anguilla.
*Conrad: Conrad Hangzhou, Conrad Hangzhou Tonglu, Conrad New York Midtown, Conrad Shenyang, Conrad Tianjin and Conrad Washington, DC.
This record-breaking year marks the beginning of momentum for Hilton’s luxury category and stems from more than a decade of strategic investments and planning. Following this year’s openings, Hilton’s luxury pipeline includes more than 30 properties, approximately 25 of which are expected to open through 2025.
Hilton leadership mapped out a luxury growth strategy that centred on two priorities: refining the two core luxury brands at the time, Waldorf Astoria and Conrad, to resonate with specific customer needs; and bringing the brands to diversified markets.
Last year, Hilton identified a gap among independent luxury hotels and launched LXR, its third luxury brand, to provide customers with a portfolio of distinctive, iconic hotels and resorts—full of character and individuality—that are backed by a world-class commercial engine.
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Waldorf Astoria is growing to include more resort destinations, such as Los Cabos, Mexico and the Maldives, and is building a presence in more key urban markets like London (expected to open in 2021), San Francisco (expected to open in 2022) and Miami (expected to open in 2024).
The Conrad brand, which has been concentrated in the Asia Pacific region, is gaining traction in other parts of the world, including the U.S. where it recently signed deals in Nashville (expected to open in 2021) and Orlando (expected to open in 2022) and opened a flagship property in Washington, DC. LXR is gaining speed in a variety of markets with the additions of Anguilla’s world-class Zemi Beach resort and London’s sophisticated Biltmore Mayfair.
Hilton and its ownership partners continue to elevate and expand the company’s luxury offerings. The Waldorf Astoria hotels in New York and Las Vegas, as well as the Conrad in Miami, are among Hilton luxury properties undergoing substantial renovations to upgrade design and enhance the on-property experience. In addition, Hilton has increasingly invested in its luxury residential portfolio, which now includes more than 2,800 units across 22 properties.
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