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The newly opened Times Square EDITION is a dream came true for legendary hotelier Ian Schrager’s! Partnering with Marriott International, he brought the provocative spectacle of New York’s decade-defining Studio 54 nightspot, distilled the essence of the irreverent chic that he and designer Andrée Putman infused into the granddaddy of all U.S. boutique hotels, Morgans. This was accomplished in partnership too, with the duo interior designers hotels masters, Yabu Pushelberg. Welcome to Times Square EDITION, one of the best New York Hotels at the moment!
The 452-room hotel rises 42 storeys from behind a 17,000-square-metre LED billboard that wraps around its bottom half. Unlike other hotels nearby, the Edition’s hotel ground floor entrance is relatively nondescript with a glass curtain and cream limestone doorway. Inside, a long cream bench guides guests to the lobby elevators, with a metallic custom art installation hanging like a bullseye at end of the hall.
Throughout the Times Square Edition, Yabu Pushelberg emphasizes botanicals and a neutral color palette. It’s a combination that, according to Pushelberg, can appeal to both the uptown and downtown crowds, leveraging influences from Central Park’s iconic Tavern on the Green and hip supper clubs below 14th street.
Sitting on the eighth floor, the lobby features lush green walls, cream curtains and wood panelling, and black herringbone floors. The team designed the adjacent Lobby Bar with contrasting ivory tones and a custom onyx bar, with natural light coming in from floor-to-ceiling windows and the Blade Runner Terrace.
The hotel’s restaurants have outdoor spaces as well, including 701West, the signature fine dining option. Helmed by Michelin-star chef John Fraser, the moody dining room area boasts electric blue and chartreuse-coloured velvet banquettes, antique silk rugs and amber mahogany wood panels with white marble mosaic floors.
The guestrooms, with their non-reflective surfaces, create an enclave far from the flashing signage and shock-jock colours of the streetscape. The colour palette is almost ethereal: white-washed oak herringbone floors, white sheer drapery with ivory blackout lining, a custom long-bleached European wide plank larch desk, a custom-designed armchair in ivory leather upholstery and ivory large-slab ceramic floor tiles in the shower.
Very small footprints appear larger by opening up the entrance to the bathrooms, as well as soaking tubs and terraces in the corner suites that maintain a connection to the outside. The artwork also distances these spaces from the neighbourhood kitsch.
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